I’ve been working on a great project over the month or so that’s a total rebrand of a local urban farm called Jones Valley Teaching Farm, and I’m excited to be able to talk about it a bit. If you’re from around here, you probably know it by its original name, Jones Valley Urban Farm, but during the rebrand they really wanted to go out of their way to let people know they don’t just grow and sell produce, they connect with schools to educate students about nutrition and stuff as simple as where their food comes from.
I’m not sure why I’m trying to explain what they do…they do it way better:
Jones Valley Teaching Farm is not just a place where delicious food grows — it’s a place where young minds blossom. Our mission, put simply, is to make our community a healthier place. And our focus is empowering future generations with an education to eat smarter, think healthier—and live better.
Soon, I’ll be adding photos from the project to the blog and probably as a gallery on my main site, but for now, the above video is part of their new fund raising initiative that’s being matched dollar-for-dollar by Protective Life. I had the pleasure of working with designer and creative director Kelly Householder and copywriting guru / director Jordan Sowards, and I can’t wait for the next JVTF project!